The Shorty Awards are starting to announce its 2017 winners after millions voted in this year’s competition. Though the full award ceremony isn’t until April 23, but the Shorty Awards have already started rolling out winners ahead of the big night.
For those not in the know, the Shorty Awards honor influencers, personalities, marketers, creatives and, in general, users of social media. The competition looks at the new media that social represents, and some of the phenomenal creativity that’s found there. Then, in true social fashion, the Shortys open the voting to the Internet, allowing anyone to stray come to the competition website and pick their very favorites in a host of categories.
The full winners list is coming on April 23, but several big awards have already been announced. Among a few of the most notable winners was Gaten Matarazzo of “Stranger Things,” who won the Shorty Award for Actor; Chrissy Teigen, who won in the Celebrity category; boy band BTS, who won for Music; and Seoul-based 1Million Dance Studio, taking the Dance category.
Some of the categories had unexpected triumphs. In the Twitch Streamer of the Year category, for instance, the winner was painter Bob Ross. Twitch, a streaming service best known for allowing gamers to broadcast gameplay videos, streamed the entire run of Ross’s show “The Joy of Painting” in 2016. It gave the show a huge boost more than two decades after Ross’s death.
A few big brand winners are also in the early dole. HBO’s “Westworld” campaign won the Integrated Campaign category, while Fox’s “Deadpool Gets All the Likes” campaign took home the Audience Honor award. The Olympic News Lab at Google grabbed top honors in the Multi-Platform Campaign category, and USA’s Mr. Robot Season 2 Multi-Platform Campaign took the next award in the category, gold.
Other notable wins included Syfy Digital taking two awards in the Art Direction category — Gold for its “‘The Expanse’: Enter the Future” online offering, and Silver for its “‘The Magicians’: Welcome to Brakebills” online offering. The often weird and always fun “Sonic the Hedgehog” Twitter account won Gold in the Games category for Sega. Netflix’s “Bojack Horseman” Season 3 took the Television category, with Cinemax’s innovative “‘Outcast’ Interactive Trailer: ‘Possession Begins’” snagging the Audience Honor award.
Brave Dog is also proud to give a shout out to our partner, Concept Arts, for qualifying as a finalist in this year’s Shorty Awards. Concept Arts’ slick social media native advertising offering for Marvel Studio’s “Dr. Strange” brings the movie’s mind-bending, awesome visuals to the Internet in a totally creative way. Check out the entry here.
There are tons more great winners, all of which are available in the full early winners list on the Shorty Awards website. All are worth checking out: You can see the winning entries and read their summaries, each with a dedicated webpage.
We can’t wait to see what more winners are still to come during the full Shorty Awards ceremony on April 23. You can watch the ceremony livestreamed here — it starts at 6:30 p.m. ET/ 3:30 p.m. PT on Sunday.
Congratulations to all the winners — and as always, keep being creative!