The Clio Entertainment Shortlist is out, highlighting some amazing entries from across the world of entertainment advertising.
It’s a big year for Clio Entertainment. Formerly known as the Clio Key Art Awards, the competition has focused on much more than key art — but that wasn’t always obvious to the people who wanted to enter. With the competition’s name change, Clio Entertainment has turned a pretty big corner, and competition this year is fierce as it invited the best in entertainment advertising, and the industry delivered.
We saw a number of awesome entries this year, both from our partners and from the world of entertainment advertising at large. As the competition has grown and diversified, it’s becoming a tougher competition to place in. But it’s also seeing more and more of the best work in the industry. Winning at Clio Entertainment is winning a Clio, after all, and this year especially, we’re seeing just how tough that can be.
Brave Dog is incredibly proud of our partners who placed on this year’s Clio Entertainment shortlist, and we love to show them off. Here are just a few of our favorite shortlist contenders. You can see the full list with all its amazing work right here.
Catching up viewers on a lengthy show like “Game of Thrones” can be tough. HBO enlisted the help of Samuel L. Jackson to create an insightful and hilarious (as well as slightly not safe for work) rundown of everything that’s happened over the last six seasons, so newbies can jump right into the action. Watch the video here.
HBO created an online presence for the fictional company behind the theme park in “Westworld,” which lets fans dig into the fiction of the show with a lot of cool elements. It’s worth messing around with to discover its secrets. Check out the site here.
Viewers got a chance to check out the planet Mars and learn all kinds of things about space travel and potential colonization with National Geographic’s “Mars” activation. Watch the video here.
TBS turned out some phenomenal key art for its show “Search Party,” capturing an iconic look of young adult mystery novels. Read more about the work here.
Handmaid’s Tale Integrated Campaign — Hulu
Hulu’s ad campaign for the Emmy winning “The Handmaid’s Tale” was as haunting as it was poignant. We loved every bit of it. Check it out here.
Impractical Jokers On Air Light — truTV
We love great ideas for physical giveaways related to entertainment — they’re always clever, unique and creative. For “Impractical Jokers,” truTV came up with a giveaway with a smart technological component that’s a lot of fun. Check it out here.
Veep Season 6 Key Art — HBO
We love this inventive and hilarious poster from HBO for Season 6 of its Emmy winning comedy “Veep.” See the entry here.
Leftovers Season 3 — HBO
Another great piece of key art from HBO, the final season of “Leftovers” had a phenomenal poster. Check out the entry here.
Shareable TV — truTV
truTV’s great idea for making TV more shareable online is simple and yet innovative — and it makes it a lot easier to bring other people in on a great joke. Watch the video here.
Angie Tribeca: S3 Guest Star Jumble — TBS
TBS’ hilarious screwball detective comedy “Angie Tribeca” has a ton of great guest stars, but even their appearances are jokes. This video shows off a bunch from Season 3 and it’s funny even on its own. Watch the video here.
“The Handmaid’s Tale” Super Bowl Spot — Hulu
Hulu’s ads for “The Handmaid’s Tale” hit almost as hard as the show itself, and its Super Bowl ad was among the service’s best efforts. Watch it here.
StarFan Live Stream for Facebook — Disney XD
Disney XD used Facebook to create an in-universe gag for “Star vs. The Forces of Evil” with a real-time livestream with the show’s Star Fan 13, and it was both a fun and hilarious opportunity to engage with fans. We love the creativity and out-of-the-box thinking. Check out the entry here.
Claws: Choices Trailer — TNT
TNT introduced viewers to its new series, “Claws,” with a phenomenal trailer that captures its tone, look, and great casting. When you need to tell people about a new show, this is how you do it. Watch the video here.
Good luck to everyone competing in Clio Entertainment, and as always — keep being creative!