The Clio Awards ceremony took place this week, with some of the best work in the advertising world taking home some of the industry’s most prestigious awards.
Every year, the heaviest hitters and cleverest creative minds in the industry put their work up for the Clio Awards. Winners take home bronze, silver and gold trophies to mark their achievements — but the biggest winners are the Grand Clios, which excel above and beyond in their categories. These prestigious wins are a cut above the rest: Clio only gave out a total of 13 of the awards
We’ve picked a few of our favorite Grand Clio winners from this year’s competition. But it’s definitely worth checking out all the Clio winners for the year on the Clio Awards’ website, right here.
Fearless Girl — State Street Global Advisors, McCann New York
When the Fearless Girl statue appeared on Wall Street, it created international news buzz, and became a point of inspiration as the story about the statue became viral and spread across the Internet. The Fearless Girl cleaned up at the Clios, taking home five different Grand Clio awards, including in the Innovation and Guerrilla Events/Experiential categories.
Google Home of the Whopper — Burger King, DAVID
Before “South Park” spent an entire episode hijacking viewers’ home assistants like those from Amazon and Google, Burger King was ahead of the curve, and used an ad to grab the attention of any voice-activated computers in the room. The clever ad created a ton of buzz when it used the words “Google Home of the Whopper” to activate home assistants. There’s no denying that the ad created a major conversation around Burger King, as well as new technology.
Cook This Page — IKEA, Leo Burnett
“Cook This Page” was a campaign that helped to inspire people to try new things in the kitchen as part of IKEA’s Kitchen Event. To excite managers for the event and give them a taste of IKEA’s Easy Recipe line, the company sent cooking kits with recipes printed on cooking parchment with food-safe ink. That turned the recipes interactive, making them not just a series of instructions, but key elements of the cooking process that included IKEA food products and more.
The Immunity Charm — Ministry Of Public Health, Afghanistan, McCann Worldgroup India
Afghanistan’s Ministry of Public Health worked to make information about immunizations more available, by creating a fun charm bracelet that helped kids track their immunizations. The bracelet made it easy for doctors to see what immunizations kids had received, with the bracelet sporting non-toxic charms to eliminate any risk from swallowing them.
Boost Your Voice — Boost Mobile, 180LA
As part of the 2016 election, Boost Mobile addressed inequality in the placement and number of polling stations in primarily minority communities by working within the US election system to turn Boost Mobile stores into polling places. The campaign also worked to get out the vote among Americans, spreading information about inequality in the vote and ways to help.
