Just two more weeks until Comic-Con again takes over San Diego.
While you won’t see me cosplaying as Supergirl, Leeloo, Imperator Furiosa or Harley Quinn at this year’s San Diego International Comic-Con, I will still be on the ground, geeking out. I’m pretty psyched to check out what kinds of experiential marketing entertainment brands will be bringing to life.
As with every year, there are sure to be plenty of award-worthy activations, and we’re going to try to catch a glimpse of the most noteworthy ones.
Before the melee begins, we’re targeting the event’s biggest newly announced highlights. Here’s what we’re most excited about so far:
A Special Live Anniversary Show of Nickelodeon’s Double Dare
Praise the Millennial gods! What was probably the world’s messiest trivia game on television is ringing in its 30th anniversary this October—and to commemorate the occasion, Nickelodeon’s nostalgia block The Splat will be staging a live show at the con on July 22.
Fans will be able to watch the red and blue teams compete in rounds of trivia, as well as in many familiar, classic physical challenges, like Down the Hatch, the Wringer, the Human Hamster Wheel, and the Double Dare Nose.
The best part? Marc Summers, the original host of “Double Dare,” Marc Summers, will return to the stage for the first time in 16 years!
Those who can’t make the live show can watch the stream on The Splat’s Facebook at 12:30 p.m. ET.
Nickelodeon’s presence at Comic-Con isn’t just limited to the Double Dare revival. In addition to its daily floor booth activities, the network is plotting a 25-year retrospective of Nickelodeon animation panel for Thursday, July 21 (featuring Hey Arnold! creator Craig Bartlett, Invader Zim’s Jhonen Vasquez, The Fairly OddParents’ Butch Hartman, and Rugrats’ Arlene Klasky); a Teenage Mutant Ninja Turtles panel on July 22; a women in animation panel celebrating pioneering female cartoon creators on July 22; and a Back to the ’90s reunion panel featuring the casts of All That and Legends of the Hidden Temple on July 23.
Is this ’90s Nickelodeon kid excited? You bet your green slime I am!
The Interactive South Park Experience
Across the convention center, Comedy Central is running its “South Park 20 Experience” for four days—July 21 through July 24.
According to a press release, the exhibition “will allow fans to explore and insert themselves into 20 iconic and fan favorite scenes.”
The experience will also include sneak peeks at the upcoming South Park video game from Ubisoft, South Park: The Fractured But Whole, and a GIF booth where fans can GIF themselves with South Park characters.
There also will be a retrospective gallery, a collection of real-world items from The Fractured But Whole, and art curated by artist Ron English on display. Various episodes from South Park’s 20-year history will be screened as well.
A note for big fans: If you come dressed up as a South Park character, you get to skip the line.
In addition to the experience, there will also be a panel in Hall H moderated by Nerdist’s Chris Hardwick, where panelists will take a look at the new game, field questions from fans and take a look back at how the series has evolved over the past 20 years.
Amazon Studios Exhibitions and 4D Experiences
According to the Comic-Con website, there’s some fun in store for fans of the Amazon Prime Original Series’ Man in The High Castle and Thunderbirds Are Go.
Con attendees are invited to step into the alternate reality of The Man in the High Castle, where they can walk amongst authentic costumes, props and set pieces from the show. Then, they can go on a mission as one of the main characters in an exclusive 4D virtual reality experience.
A similar experience invites curious fans to check out a first glimpse at Thunderbirds Are Go, an animated kids series, which debuts on Amazon Prime Video later this year. (The series is a reboot that pays tribute to the original 1960s series about sci-fi teen heroes.) This exhibition includes model sets, life sized characters and behind the scenes footage. Take part in International Rescue’s mission and help the Tracy Brothers, Kayo, Brains and Lady Penelope keep San Diego safe!
These experiences will be located on Harbor Drive, next to the 1st Ave. Trolley stop and Harbor Club condos, throughout Comic-Con.
Be sure to shoot us a line at caitlin@BraveDog.tv if your brand is planning anything exciting and award-worthy on the ground at SDCC 2016!