It’s becoming a rollercoaster ride of a story. On any given day, streaming services are taking over the television and film world, cutting cords, and burying traditional networks — or they’re not, and the TV disruption apocalypse is largely overstated.
That same story, both sides of it, is playing out in the nominees for the 2017 Golden Globes are out, with the ceremony coming this January. From Vanity Fair’s perspective, unlike last year, Netflix, Hulu and Amazon aren’t dominating the nominees list. Netflix had its lowest tally since its first awards three years ago, picking up only five noms. Amazon tied its number from last year with five as well.
That’s not to say streaming services aren’t getting recognized, of course, with Netflix and Amazon each picking up five nominations (none for Hulu, despite strong original series this year including “Chance” and “The Path”). The difference, though, is that all three streaming services are leaning hard on original content, creating their own series — which are often very well-received by viewers and critics. It’s not so much how many nominations each service picked up, but how many of their shows were left out in the cold at the Golden Globes.
There’s interesting perspective to apply to the situation, though. Business Insider’s take on the Golden Globe nominations list is the opposite tack of Vanity Fair’s, pointing out that Amazon and Netflix combine for 40 percent of TV nominations this year. Add HBO to the list and the three networks dominate with 70 percent of nominations. Only FX and HBO outpaced Amazon and Netflix for nominations, and the two streaming services tied with ABC and AMC in total nominations.
It’s HBO that’s continuing to dominate the Golden Globes TV categories, though. The network alone is responsible for 14 nominations, for shows including “Game of Thrones” and “Westworld.”
There’s an alternative read to the whole situation, though, and it’s not that streaming services are somehow struggling. There’s a rising tide in TV thanks to original, high-quality content in all corners, from cable networks FX and HBO, to streaming services in Netflix, Hulu and Amazon, to traditional networks like ABC. Over the last few years, there’s been a notable uptick to make TV that goes beyond the formulaic to tap into new stories and genres. Everything, from the artistry of TV’s cinematography to its performances to its writing has increased in quality in every corner.
The fact is, competition is tough because so many networks have upped their game significantly. Amazon and Netflix are now big players, standing among great company at the Golden Globes. And everyone is feeling the pressure to produce and seek out more great original content to keep up with their competitors. And everyone’s a winner — just because one award competition doesn’t honor one particular show doesn’t mean another won’t.
The real takeaway is that networks are challenging each other in great ways, and everyone is looking to keep up. That’s great for audiences, and it’s great for networks. We’ll be watching the Golden Globes, as well as the rest of 2017’s award ceremonies, to see who gets honored for their great work — but we’ll be tuning in to all the networks and services no matter what, because there’s so much good TV out there, there’s no reason to choose.