Every year, the Clio Awards represent the best of the best of the advertising world. There’s a reason the award has become so prestigious over the decades: Its winners are top caliber in every way.
That might sound a bit daunting even for people who have competed and even placed in the competition before. It should be a little overwhelming, though — it means the pressure is on, and under the right circumstances, pressure is a great thing. In the case of the Clio Awards, that pressure should encourage you to bring your absolute best to the competition, and nothing less.
When it comes to the Clios, when we say you should bring your best, that also comes with a lot of caveats. One of the most important things we at Brave Dog tell our partners is to think about specialization. There are competitions all over the place that focus on particular kinds of marketing and advertising, and an awesome piece of work has a statistically better chance in a competition made for it than a more general one like Clio. So before entering the Clio Awards, we encourage our partners to ask themselves some tough questions, and get some honest answers about how strong they really think their work is.
That doesn’t mean the Clios are out of reach for smaller competitors, or those who focus on more niche areas of the industry. It just means that the top-level field often means things need to be above and beyond. The more general nature of the competition means a wider breadth of competitors. It’s like running a marathon against 10,000, as opposed to 100 in more specialized competitions. (Check out our blog running down how to decide if you want to enter the Clio Awards, or its more specialized counterpart, Clio Entertainment.)
The thing about the Clio Awards is that it draws not only the best competitors, but the ones who have the best starting point. The advertising departments of giant corporations have incredible resources to throw into their campaigns and ideas. That doesn’t always mean they’re good — not by a long shot — but it definitely sets up more than a few of them to be the Goliaths of any story, towering over the competition through sheer force of will (and money to spend).
The good news is, Goliath stories also have their Davids.
It doesn’t matter where a great idea comes from if it’s well-executed, and the Clio Awards are an incredible competition where you’ll see some of the best work in the industry. It’s a learning experience, as well as a chance to show off. With a great idea, it’s absolutely worth entering.
We have one more piece of advice for anyone looking to enter the Clio Awards: Get your entries in early. The first deadline is a little less than a month away: April 20. There are two more deadlines after that (May 18 and June 29), but with each new deadline, the cost of entries goes up. As with all competitions, it’s always best to get organized and get entered as early as you can. You’ll not only avoid higher costs, but you can usually dodge the stress and occasional technical issue that pops up among the procrastinators as they scramble to get their entries in at the last moment. Get more information on the Clio Awards website.
As always, the award experts at Brave Dog are standing by to help — and get your entry in early. Give us a call!
Good luck, and as always, keep being creative!