Each year, we help a huge number of partners working in the TV world to enter their best advertising and marketing work into the PromaxBDA North America Awards. The competition’s categories cover a huge number of opportunities, ranging from TV spots to longer ads, the use of music and great copywriting, out-of-home advertising and experiential opportunities, and loads more.
But Promax isn’t the only game in town by a long shot. And now that Promax’s deadline has come and gone, our partners are focused on other competitions where they can get the recognition they deserve.
One of the first great opportunities to jump on: The Golden Trailer Awards.
“Trailers” are often expected to refer to the movie industry, since the term usually means the previews that run before the featured presentation at a movie theater. But trailers has come to encompass much more than just movies, and the Golden Trailer Awards have come to encompass much more than just trailers.
The GTAs have expanded to cover a lot more ground than just movie trailers. The competition includes categories aimed at TV, streaming programming, digital content and even advertisements for books.
For TV-oriented partners, here are a few noteworthy categories worth checking out:
Spots (Trailers and/or TV Spots) for Television Series, Streaming Series, Limited Series, Web Series and Mini-Series
Golden Trailers has greatly expanded its TV-oriented categories, with a huge number of genre-specific categories for different kinds of spots. With a wide breadth of categories comes a lot of opportunity to excel.
Again, “posters” for the GTAs doesn’t just mean “movie posters.” Categories include “Best Poster for a TV Show or TV Series,” and there’s even a poster category for video games to give an idea of how inclusive this section is. Also found in the Posters categories: billboards.
This is a section geared more at great ideas than what kind of media those great ideas are servicing. If it’s innovative, you’ll find a home for it here. Categories include “Most Innovative for a TV/Series/Streaming Series” and “Best Viral Campaign.”
Opening Title (or Credit) Sequence
The last few years have seen opening titles become an art form unto themselves, and the Golden Trailer Awards recognizes great ones in both film and TV with “Opening Title Sequence (or closing credit sequence) for a TV Series/ Streaming Series.”
The Golden Trailer Awards offer a lot of opportunity for marketers and advertisers. Like other like the Clio Key Art Awards, the name shouldn’t be taken as an indication that the competition excludes great work that’s not a trailer (or not key art).
Entry deadlines for the GTAs are coming up fast, though. The next deadline is March 31 — the FINAL DEADLINE IS APRIL 14. That means there’s still time.
Our awards experts are standing by to help anyone interested in the Golden Trailer Awards. Get in touch!
Get all the information you need about the competition on its official website right here. And don’t forget to check out our four handy tips for entering the Golden Trailer Awards, straight from the competition’s producers.