Clio Entertainment Awards are in full swing, and now’s the time to get all your entries ready to starting hitting deadlines. With a new name adorning the competition, there are a few other changes to Clio Entertainment this year.
There are lots of opportunities to excel in this year’s Clio Entertainment Awards, with a number of categories dedicated not just to quality entries, but the craftwork that went into making them awesome. The organizers behind the Clio Awards told Brave Dog that the craft categories not only offer new opportunities, but that they might be overlooked by competitors as they’re putting together their entries for this year’s competition.
That means that craft categories for Clio Entertainment are potentially an area where competition could be thinner than in other areas. It also means that the craft categories shouldn’t be overlooked when you’re planning your entries. They might require a shift in thinking, but they also might offer a better than average chance at taking home a Clio.
What are craft categories?
If you’re familiar at all with Clio Entertainment, you know that it’s full of categories recognizing the best in advertising for films, television, gaming and home entertainment. Those categories include recognition for great spots and trailers, campaigns, out-of-home advertising, and more. They also include categories focused on great use of elements like music, copywriting, and beyond.
Craft categories focus on the technique of creating some of those elements. Because they call out particular portions of a work instead of the whole trailer, spot, or campaign, they some additional freedom to entries. And that often means you can double-count an entry, using it for a category for the entire work, and one just for music, visuals, or what have you.
Think outside the box
Clio Entertainment categories are purposefully vague in their descriptions. Especially in the craft and technical categories, Clio’s only prompt is that entries should focus on craft and technical aspects — but they don’t otherwise give much in the way of parameters for what constitutes award-worthy craft entries. Like other categories, Clio awards creativity and original thinking, and the vagueness of the category descriptions keeps them broad.
That all means that when you think about what entries you might want to submit to craft categories, you can and should be creative. If your entry’s sound design is unusual or its copywriting is memorable, that may well endear it to the judges for being something that’s not what they’re used to. Make your case for why your entry is a technical or craft achievement! Judges are always looking for entries that go above and beyond what they’re used to, and craft categories are a perfect opportunity to highlight work you might not otherwise have a home for in the competition.
The Clio Entertainment deadlines are fast approaching. The next deadline is July 14, and the drop-dead final deadline for the competition is Aug. 4. So get those entries in! More information is available on the Clio Entertainment website.
And as always, the Brave Dog team of award experts is standing by to help. Feel free to give us a call. And keep being creative!