Event Marketer, the brand that runs the annual Ex Awards, is releasing what it calls “the ultimate playbook on experiential marketing.”
Written by experiential marketing experts Kerry Smith and Dan Hanover, “Experiential Marketing” uses case studies, interviews and research to unveil the secrets, strategies and success stories from “the world’s greatest brands.”
In a press release that was sent out today, Event Marketer writes “’Experiential Marketing’ documents the failure of traditional marketing techniques in reaching today’s changing customers and lays out a blueprint for exploiting a new marketing paradigm.”
The book, which is now available for pre-order as a pre-sale package for $39.95, includes domestic shipping and a bonus e-book about winning experiential marketing campaigns. The press release says it will ship this month.
Check out the website for more details.
“Experiential Marketing” is also available online at Barnes & Noble, Amazon and Books-A-Million.