This year, the Clio Key Art Awards are going through some changes.
The marketing and advertising competition has long been associated with more than just key art, expanding to search for the best of the best in all sorts of different kinds of materials — from physical press kits to billboards, from social media offerings to experiential activations.
So this year, the Key Art Awards are becoming something new, at least in name: Clio Entertainment. Much of the competition remains the same, and anyone who’s entered the Key Art Awards before will recognize everything they know about the competition under the new name. But with entertainment advertising changing so much and so rapidly, the new Clio Entertainment makes clear the competition’s much wider focus.
We asked the folks at Clio Entertainment about what the name change means and what entrants can expect from the competition this year.
Brave Dog: With the new name for the Clio Key Art Awards, what other changes can people expect to see this year as the competition shifts to include more media and kinds of entertainment entries?
Clio: While we’ve included Television and Games entry types since we took over management of the Key Art Awards in 2011, the new name, Clio Entertainment, better reflects all of the industry types involved. We’ve also added new brand identity mediums, which include marketing efforts for film studios, television networks, game publishers and home entertainment companies, ranging from sizzle reels to title sequences. In the Television medium, we’ve added new genre types, including Horror, Sci-Fi and Special Events. In another change, the 2017 Clio Entertainment Awards ceremony will shift to Nov. 2, 2017, and will be held at The Theatre at Ace Hotel in Los Angeles.
BD: Can you tell us a little about why Clio changed the name of the competition and the process that led to the decision?
Clio: We believe this name better reflects the massive strides our industry has taken since 1971, and will help us to remain more inclusive of the great work happening across TV, gaming, and of course the roots of Clio Entertainment, film. Our new name does not alter the significance of our key art history or broaden our focus away from marketing. Instead, it will allow us to accurately honor the many creatives working in emerging entertainment marketing areas and welcome new supporters into the fold.
BD: How else is Clio Entertainment addressing changes in the industry? What are you doing to stay ahead of trends to make sure you’re recognizing everything that’s happening in Entertainment advertising, especially as technology changes so quickly?
Clio: For 46 years, our program has worked to stay on top of trends – recognizing emerging work across various categories, and realizing the need to constantly evolve along with the industry. While we read The Hollywood Reporter and entertainment trades every day to keep abreast of trends, we also host annual round-table meetings in New York and Los Angeles with past jurors and executives from the film, television, gaming and home entertainment industries. These meetings are a valuable source of feedback and insight into what mediums should be kept, added or removed to stay current. For example, one new category we’ve added – Virtual Reality/Augmented Reality – was just in its infancy a few years ago, but has recently grown significantly and now deserves its own category.
Though the name is changing, Clio Entertainment is much the same as it was under the Key Art Awards name — but now will hopefully be open to many more potential entrants as they realize their eligible to participate. At Brave Dog, we always encourage our partners to enter Clio Entertainment. The prestigious competition has a wide swathe of categories that honor all kinds of different entries, and in the entertainment marketing industry, it’s only expanding to find the best of every new approach and medium.
Is the Clio Entertainment competition right for you? What’s different about it from other competitions, like the Clio Awards or PromaxBDA? We’ll be doing more coverage of Clio Entertainment here on our blog, but you can always reach out to us directly. Our award experts are standing by, so give us a call!