The annual San Diego International Comic-Con is always full of amazing marketing, advertising, and experiential activations that run the gamut of pop culture. Every year, Brave Dog staffers head down to San Diego to check out and document some of the most impressive marketing ideas of the whole year. We’re documenting some of our favorites on the blog over the next few days in the Brave Dog at Comic-Con series.
HBO’s Game of Thrones always has a big presence San Diego International Comic-Con, bringing fans a number of special treats. In years past, the convention has been the site of massive panels in its famous Hall H, where the show’s cast and crew will often reveal tidbits from behind the scenes and tease where “Game of Thrones” is heading in the future.
There’s also usually a bit more than panels, though. and this year was no exception. Each year, HBO creates an off-site exhibition in San Diego’s Gas Lamp District, just outside the convention center, where lucky fans can get closer to the show than they’ve ever been. Past “Game of Thrones” exhibitions at Comic-Con have included virtual reality experiences where fans could virtually ascend its enormous Wall, interact with digital versions of the series’ dragons, and sit the iconic Iron Throne.
This year’s “Game of Thrones” experience, which had an hours-long line throughout much of the convention, featured the Hall of Faces seen in the latest season of the series. In the show, the Hall is where the assassins known as the Faceless Men store the visages of the dead to be employed as disguises.
At the Comic-Con experience, fans could pose for pictures using a custom app that would add their faces to the wall. After posing for the portrait, they could go find their own ghostly visage leering at them from the pillars of the hall.
The experience also featured costumes from the show, an opportunity to pose with Needle, Arya’s sword, and a chance to be photographed sitting on the Iron Throne.
As usual, HBO’s “Game of Thrones” activation was an amazing look into the world of the show, rewarding fans for their continued loyalty as the series moves into its seventh season. Though the line to get into the experiential activation were long, HBO made sure to reward fans with a one-of-a-kind experience that was perfect for photo ops and sharing on social networks.
We can’t wait to see what HBO brings to Comic-Con for “Game of Thrones” next year as the beloved series draws toward its epic conclusion.