The annual San Diego International Comic-Con is always full of amazing marketing, advertising, and experiential activations that run the gamut of pop culture. Every year, Brave Dog staffers head down to San Diego to check out and document some of the most impressive marketing ideas of the whole year. We’re documenting some of our favorites on the blog over the next few days in the Brave Dog at Comic-Con series.
Many brands at SDCC this year hit the virtual reality hard and ultimately created some very memorable interactive experiences for attendees. The most buzzed about of these included VR for USA’s “Mr. Robot,” Warner Bros.’ “Suicide Squad,” FX’s “American Horror Story,” Syfy’s “Incorporated” and TBS’s “Conan.”
The VR experience for the USA hacker drama “Mr. Robot” was available to con attendees for a limited period on Thursday afternoon. Located off-site, almost hidden on a street in San Diego’s Gas Lamp District, fans lined up outside a strange storefront: the vintage computer repair shop from the series.
Inside, fans stepped into a recreation of the bedroom of the show’s protagonist, Elliot, where they were handed a VR headset. The 12-minute VR experience was written and directed by series writer Sam Esmail and stars Rami Malek (Elliot), to give you a look at the character’s unknown backstory.
“Suicide Squad,” one of the most anticipated superhero film of the summer, comes to theaters Aug. 5. To promote its arrival, Samsung Electronics and Warner Bros. created a VR experience for con attendees. Shot with a 350-degree camera, Amanda Waller (Viola Davis) sends you off on a rescue mission that will end with your death if you fail. Users become Harley Quinn as they fight, shoot and reload, with the full Suicide Squad fighting around you.
American Horror Story
The “American Horror Story” VR experience may be the creepiest at this year’s Comic-Con. Users lie down on an elevated wooden plank and are covered with disposable medical sheet. You’re taunted with freaky show visuals of terrifying nuns and Twisty the Clown before you’re burnt at the stake in the woods.
From executive producers Matt Damon and Ben Affleck, Syfy’s new series “Incorporated” takes viewers into a not-too-distant future that is ruled by corporations rather than governments. To promote the series, Syfy took over the Maryjane’s Diner at the Hard Rock Hotel.
Included in the fully branded space was a VR experience called “Welcome to The Quiet Room,” a recreation of the so-called “Quiet Room” from the series—a place where those in the world of Incorporated who have been disloyal to the company SPIGA are taken to be interrogated or “retired.”
The TBS Comic-Con booth let fans strap on a headset shaped like a Conan Funko Pop! vinyl figure to get an exclusive 360-degree peek into Conan O’Brien’s world.
These giant vinyl figure heads had a VR headset inside, so that when users put on Conan’s head, they were transported to Conan’s stage or office, where they could interact with all four of the toys that looked like Conan himself. Pop Vinyl figures are mini caricatures of pop cult characters and personalities. In this case, the Conan editions featured the host dressed up as various characters, including Stormtrooper Conan, Ghostbuster Conan, Superman Conan and Joker Conan. Visuals of these little guys have been used in marketing for the taping of Conan’s show at this year’s SDCC.
Stay tuned this week for more awesome activations, experiences, and photos from San Diego International Comic-Con 2016!