Last week, Twitter announced that it was shutting down its innovative video service, Vine. The unique app allowed for the creation of short, shareable videos, each a six-second loop.
Creators embraced Vine’s limitations, finding ways to create compelling, one-of-a-kind content with the service. And brands saw the potential in Vine as well, partnering with creators and working on their own to make awesome content with the service.
It’s a bummer that Twitter has chosen to shut down Vine — and in honor of the decision, we’ve dug up a few of the coolest branded Vines out there. They show off innovation and creativity in advertising and marketing, and they’re all worth checking out. Here are a few of our favorites.
Dunkin’ Donuts’ Coffee Bowl
Ahead of the Super Bowl, Dunkin’ Donuts created this stop-motion video in the spirit of the game. The fun piece is just a quick reminder that coffee pairs great with the pigskin.
Coca-Cola Freestyle at Wendy’s
Combining an ad for Coke and Wendy’s in only six seconds, Viners Lucas and Marcus throw a surprise into this quick video.
Converse Blasts Off
Stop motion is a common theme in Vines, and here Converse uses the technique to create a fun and unique take on its product.
Mashable Wins at the Shorty Awards
Mashable is a publication that loves to embrace new technology — which, of course, makes sense, given its Internet-focused subject matter. The company brought a lot of creativity to Vine, and evenwon a Shorty Award for its efforts with this video.
Samsung’s Basketball Player Leaps from Screen to Screen
Showing off its various devices, Samsung makes clever use of the looping format of Vine to make a fun-to-watch video that shows off its line of products and focuses on fun.
General Electric’s 6-Second Science
Science and great ideas are at the heart of General Electric’s history, so the company didn’t create a series of ads on Vine — it instead created a line of six-second science projects to share with the world. The result is a series of videos that show just how interesting the world can be.
Vine’s Vine About Vine
It’s a little bittersweet given what’s happened, but this six-second bit of branding for Twitter’s video service is pretty compelling and more than a little clever. It’s a shame Twitter’s letting Vine go, in light of marketing efforts like these — but at least the company is leaving existing videos online, even if it’s shutting down the ability to make new ones.