This year, the CLIO Key Art Awards expanded its scope in some amazing, meaningful ways. The competition — which long ago became about more than just “key art” — added new categories this year to include more focus on television advertising, emerging platforms like virtual reality, and the digital realms, to name a few.
The result has been an outpouring of amazing work, and at the CLIO Key Art Awards ceremony last month, a lot of that work was honored. We’ve already run down some of our favorite finalists from among Brave Dog’s partners, and now we’re back to show off a few more winners from the Key Art Awards that are worthy of attention, both from among our partners and from other notable entries.
“Tomb Raider” Survival Billboard — Microsoft — Grand CLIO Winner
This promotion caught our attention back when it happened. To raise awareness for the release of the Xbox One video game “Rise of the Tomb Raider,” Microsoft kicked off a contest in which participants stood on a billboard and braved artificial weather elements to see who could last longest. The brutal challenge was all streamed live online. Check out the full entry.
“Outcast” Interactive Trailer — Cinemax — Grand CLIO Winner
In horror series “Outcast,” a small town finds itself the victim of demonic possessions. Cinemax wanted to capture the scares of the show without giving anything away, leading to this phenomenal interactive trailer that uses audio, rather than visuals, to spook its users. It work with eye-tracking technology to make use of your computer’s webcam, playing a frightening audio story when you close your eyes — and bombarding you with even scarier video when you open them. Check out the full entry to see the trailer’s fascinating case study video, then try the trailer itself at possessionbegins.com.
PlayStation Trailer Featuring Star Wars Battlefront — Sony — Gold Winner
Sony Interactive Entertainment hits the nostalgia bone in an entire generation of “Star Wars” fans with its trailer for “Star Wars Battlefront,” a game that’s all about recreating the famous set piece battles of the original film trilogy. The trailer also gets to something fundamental about being a “Star Wars” fan — having “Star Wars” fan friends. Read the full entry here.
“Game of Thrones” “Histories and Lore” Blu-ray Extra — HBO — Gold Winner
For the Blu-ray releases of HBO’s hit gritty fantasy series “Game of Thrones,” the network has added a ton of value for series fans with its ongoing “Histories and Lore” featurettes. Narrated by characters from the show and adorned with lightly animated artwork, the features give backstory on the world of “Game of Thrones” that gives fans a look into the backstories of characters and important events. They’re cool, informative, and fun to watch, which is why “Histories and Lore” for “Game of Thrones” Season 6 took home Key Art gold.Check out the full entry.
“Overwatch” Short “Dragons” — Blizzard Entertainment — Gold Winner
We’re big fans of Blizzard Entertainment’s multiplayer video game “Overwatch” at Brave Dog — not only is it fun to play, but it has a killer marketing campaign that doubles as an extended model of short-form storytelling. Blizzard has released a series of short films that work as character backstories, as well as trailers for its colorful game. This one, about two brothers who become bitter enemies, grabbed Key Art Gold.Read the full entry.
“Seinfeld” Integrated Campaign — Hulu — Gold Winner
Hulu absolutely nailed it with its promos to bring viewers to the streaming service to watch one of the funniest TV comedies ever made. To get the word out about “Seinfeld,” Hulu created auto-tuned songs and billboards featuring fan-favorite lines from the show, and even built a replica of Jerry Seinfeld’s apartment from the show that fans could visit. Hulu knows exactly what fans love about the show, and channeled it into a Gold-winning marketing campaign. Check out the full entry.
“Ash vs. Evil Dead” Press Kit — Starz — Gold Winner
When Starz brought the cult classic “Evil Dead” to its network as “Ash vs. Evil Dead,” it tapped into the hilarious and gory world of Ash Williams and his battle against the Deadites. Starz captured that world in this gorgeous pop-up press kit that’s just as cool as Ash in the show. See the full entry here.
“Jessica Jones” Teaser — Netflix — Gold Winner
Netflix’s partnership with Marvel Studios continues to make for some compelling superhero television on the streaming service. This trailer for “Jessica Jones,” Netflix’s second show, gives viewers a surreal tease of Jessica’s New York world and her mission to stop the Purple Man — even though no one believes her when she tells them of his true power. Find the entry here.
“Suicide Squad” Trailer — Warner Bros. — Gold Winner
Sometimes, a trailer is as fun as the film it’s advertising, and that’s the case with Warner Bros.’ promo for its bad guy superhero movie “Suicide Squad.” Using Queen’s “Bohemian Rhapsody” to hold the entire thing together, the trailer is a fun, musical, explosive look at “Suicide Squad.” No wonder it won Gold. Here’s the entry.
#truTVisathing Campaign — truTV — Grand CLIO Winner
We thought truTV’s digital and social campaign, #truTVisathing, was so smart and cool, we dedicated a full post to talking about it, but since it received the Key Art Awards’ highest honor, it’s worth checking out again if you missed it. Here’s the full entry.
The CLIO Key Art Awards were an amazing showcase of great work this year. We’re incredibly proud of all of our partners, and we’ve been thrilled to see great work from all corners.
Congratulations to all the winners, and keep being creative!