It’s the holiday season, and in the world of video games, that means the biggest titles of the year are popping up left and right. It also means a season of amazing trailers and advertisements for games, using a variety of methods to depict the game worlds players are about to enter.
With so many phenomenal games out this season, it only makes sense that many of the trailers hitting TV screens are just as good. At Brave Dog, we’ve picked out a smattering of our favorite trailers for your perusal. These are the advertising offerings that, like the games attached to them, elevate the field with cool ideas and awesome visuals.
The sequel to Respawn Entertainment’s 2014 shooter game, in which players battle it out both on foot and piloting giant walking robots, focuses on the bond between a pilot and his Titan. The live-action trailer for the Electronic Arts-published game drops viewers into the sci-fi world of “Titanfall 2,” focusing on the friendship that’s key to the game, while showing off its intense action focus.
With its own live-action trailer, Arkane Studios and publisher Bethesda capture what makes “Dishonored 2” so cool — magic powers and overwhelming odds. Players work to take back the throne from a group of conspirators, sneaking past guards and using magic to destroy their enemies. “Dishonored 2” has a very distinct, dark feel, and this trailer captures it perfectly.
Capturing the brutality of World War I, the “Battlefield 1” trailer for this holiday season is explosive, gritty, and action-packed. The shooter toes a line between over-the-top competitive action online and telling smaller, more heartfelt stories in its single-player mode, but everything “Battlefield 1” has to offer has one thing in common: a powerful level of intensity that’s the theme of this trailer.
Watch Dogs 2
Ubisoft’s “Watch Dogs 2” taps into a dystopian world where technology is moving faster than our ability to control it, and personal data is under the control of corrupt corporate and government interests — it’s a lot like our own. But in “Watch Dogs 2,” a group of hackers are fighting back with everything they’ve got. This trailer packs in all the anti-establishment hacker action to be found in “Watch Dogs 2.”
Call of Duty: Infinite Warfare
The yearly entry into one of the biggest franchises in video games takes its players to outer space with a pitch-perfect trailer. The campaign for Activision’s “Call of Duty” titles has included goofy, hilarious live-action trailers with celebrity appearances for years now, and for “Call of Duty: Infinite Warfare,” it raises the bar with great visuals, lots of fun jokes, and a focus on the escapist fun that’s a perfect excuse to bail on 2016 and head to space.
Forza Horizon 3
It’s all about great visuals in this trailer for racing game “Forza Horizon 3.” The Microsoft Studios-published game takes players to a beautifully rendered chunk of the Australian Outback, where everything is a race, a jump, or an amazing stunt. This trailer streamlines the message down to its essential pieces: “Forza Horizon 3” lets you drive fast through a gorgeous world.
Overwatch — Sombra Short Film
The latest character added to Blizzard’s “Overwatch” is Sombra, and as with the rest of the roster in its team-based shooter, the developer has created a short film that doubles as a trailer for the ever-expanding world of the game. Sombra’s introduction doesn’t actually show the game in action, but it continues to build the Pixar-like world Blizzard has created, and gives a tantalizing taste of what Blizzard is creating around it’s super-popular game.
The Last Guardian
After a wait that has lasted excited players 13 years, “The Last Guardian,” created by a Japanese team responsible for emotional, experimental cult hits “Shadow of the Colossus” and “ICO,” is finally about to launch. At its center is the relationship between a boy and a strange creature named Trico, and that’s the focus of Sony’s beautiful cinematic trailer for the game here.
There are sure to be more amazing offerings from the world of video games in 2017 — we’re already keeping an eye on the likes of games such as “Mass Effect: Andromeda” and “Prey” — and we can’t wait to see the award-worthy ads, marketing pushes and experiences that go with them.
Until then, keep being creative!