In just a few days, the CLIO Key Art Awards ceremony will recognize some of the best advertising and marketing out there in a range of fields, from TV and movies to video games and digital. But even though the awards statues haven’t been divvied out yet, there’s still a fantastic list of great work already honored by the Key Art Awards: the Finalists.
CLIO’s full shortlist of Key Art Award finalists is actually anything but short, and it’s also incredibly impressive. Ranging through categories and including full versions of spots, trailers and other materials, it’s possible to log on to the Key Art website and see some awesome work in a number of fields right this second. It’s right here.
We’re incredibly proud to say that a number of Brave Dog partners have work that’s made the Key Art shortlist. Unfortunately, the list is actually a little too long to print in full here — our partners have been knocking it out of the park in 2016.
So in no particular order, here are 10 of our partners’ works that we’ve loved this year, to give you a taste of the great stuff in the CLIO Key Art Awards shortlist.
‘Angie Tribeca’ FYC billboard — TBS
In the run up to the Emmy Awards, TBS created an “FYC” billboard for its screwball police procedural comedy, “Angie Tribeca.” The show skewers the idea of “For Your Consideration” ads aimed at award competition judges by including press “quotes” — turning the very idea of the billboard into a gag perfectly in line with the jokes of the show. The simple but hilarious idea caught the Key Art judges’ attention, too. Check out the entry here.
#truTV is a Thing Brand Awareness Campaign — truTV
Every year, truTV is inundated by social media comments from viewers who only tune in for one thing: college basketball’s March Madness. This year, the network turned March Madness into an opportunity to build its brand, show off its non-basketball programming, and have some fun on Twitter along the way. The result was a phenomenal digital, social and traditional campaign that was fun and unique. Here’s the full entry.
Triumph’s Summer Election Special — Hulu
Hulu sent the 2016 election’s premiere satirist, Triumph the Insult Comic Dog, to the national conventions of both the Republican and Democratic parties. The results were hilarious, with Triumph interviewing voters, talking to campaign insiders, and even hobnobbing with CNN journalists. He even got a laugh out of Wolf Blitzer! Here’s the full entry.
Amy Schumer’s ‘Trainwreck’ Partnership with ‘UnREAL’ — Lifetime
When Lifetime looked to create a partnership with Universal Pictures to promote its film “Trainwreck” and Lifetime’s series hit series “UnREAL,” focusing on comedian and “Trainwreck” star Amy Schumer was a natural choice. The partnership resulted in the hilarious, entertaining spot above (as well as a few others) in which Schumer offers her opinions for how to improve “UnREAL.” Check out the entry. (Schumer also appeared in other great Lifetime spots, one of which also made the Key Art shortlist.)
‘Vinyl’ Record Player and 7-inch Album Press Kit — HBO
HBO’s drama “Vinyl” is about the tumultuous, changing record industry in the 1970s, a perfect intersection of drugs, sex, rock, hip-hop, disco and punk. To promote the show to influencers and press, HBO released a phenomenal high-end press kit in the form of a record player with a unique “Vinyl” album to go with it. Here’s the entry.
‘The Magicians’ Magic is … Promo — Syfy
With “The Magicians,” Syfy looked to create a more adult take on the fantastical worlds of magic users, and it perfectly captured the various aspects of the show in its “Magic Is…” promo. With special effects flying and snapshots of intense character moments, it’s a great delivery vehicle for getting viewers excited for the premiere of Syfy’s series. Read more about the entry here.
‘Seinfeld’ Apartment Experience — Hulu
We’ve showcased Hulu’s phenomenal idea for promoting it acquiring all episodes of the hit comedy “Seinfeld” for its streaming service before, but there’s a reason it’s piling up so much recognition: Hulu’s “Seinfeld” Apartment exhibit was simply awesome. Hulu recreated the show’s set for Jerry’s apartment, complete with key props like his Superman action figure, and opened it up in New York and Los Angeles for fans to visit. Here’s the complete entry.
‘Suited’ GetSuited Contest — HBO Multicultural Marketing
At bespoke tailor Bindle & Keep, the focus is on finding creating custom suits for members of the gender-nonconforming and transgender communities, a process captured in the HBO documentary “Suited” following both clients of the company and the tailors who make them their focus. Bindle & Keep created a business to help its clients feel comfortable in their clothes and with their identities. To promote the film, HBO created “GetSuited,” a unique contest opened up to gender-nonconforming and transgender youth that offered participants a chance to win a bespoke suit from Bindle & Keep. You can check out the entry here.
‘Conan’ Clueless Gamer: ‘Fallout 4’ — TBS
We love Conan O’Brien’s “Clueless Gamer” segments on “Conan,” and we’re not the only ones. His standout, hilarious take on the hit video game “Fallout 4” made the Key Art shortlist because it’s entertaining whether you’re a fan of video games or not. In fact, the segment made such an impression that promos and the episode’s cold open are also up for awards. Check out the entry for the segment right here.
We’re thrilled to work with such amazing partners on their phenomenal entries — many more than we can showcase here. The CLIO Key Art Awards ceremony takes place on Oct. 20, and we’ll be back to showcase more phenomenal work and big winners. Until then, congrats to everyone who has made the Key Art shortlist, and keep being creative!