Netflix has launched a lot of really fun marketing stunts in the last few years. And now, we can say that even the streaming service’s cease-and-desist letters are savvy, on-brand and charming enough to make “Stranger Things” fans swoon. When it comes to threats to intellectual property, lots of companies are known to fire off […]
It’s not everyday that the moon totally blocks out the sun. In fact, this week’s total solar eclipse was the first time in almost 100 years that a large portion of the U.S. could see such an event. With social media abuzz with chatter surrounding all things eclipse, it’s no surprise that brands also wanted […]
Walking into work today, I was a little startled to see a creepy, rundown mansion sitting where there’s usually a parking lot. At the corner of Hollywood and Vine, the creepy 5,000-square-foot Victorian house has boarded-up windows and worn wood paneling. A rusty iron gate, hay and sunflowers surround it, and there’s even a gnarled, […]
This week, Comic-Con will again invade San Diego and flood the city’s Gaslamp District with as much pop culture fanaticism as can be had over the course of four days. And since the convention has become the year’s most standout, premiere destination for memorable experiential marketing, we can’t wait to see what kind of immersive […]
Everything you need to know about the changes to 2017's PromaxBDA Promotion, Marketing and Design North America Awards.