You may have heard of the Shorty Awards.
Kind of like the Oscars of social media, The Shortys are known for recognizing the people, brands and organizations that are producing memorable content across social media. They acknowledge everything cool on pretty much every popular platform: Twitter, Facebook, Tumblr, YouTube, Instagram, Snapchat, Vine and Periscope.
More recently, the organizers behind The Shortys have introduced an entirely new competition to their roster: The Shorty Social Good Awards.
Focused on the initiatives taken by brands, agencies and nonprofits, and how they’re are making the world a better place, this new Shortys Competition is a little different than what we’re used to seeing from the Shorty Awards brand—namely, because they’re not limiting entries to the world of social media! Any piece of work that falls under the header of “social good” is eligible, regardless of medium.
Categories are organized by general over-arching titles like “By Industry,” “By Cause,” “By Campaign,” “By Overall Presence,” “Content & Strategy” and “Partnerships,” but the competition also includes a plentiful offering of more specific categories that brands of all sizes could enter.
If you had a fully funded, comprehensive campaign—there’s an Integrated Campaign category. Minimal budget? There’s the “On a Shoestring” category. If you have a single billboard you’re proud of, you can find an appropriate place under “By Cause” or “By Industry.” Categories defined by Content and Strategy make way for Public Service Announcements, Contest and Promotions and Real Time Response campaigns.
While the Shorty Social Good Awards are open to all media, there are still plenty of opportunities to enter digital and social media assets into the competition as well. Under “Content & Strategy,” entrants can find categories for “Live Streaming and Hashtag.” And “Overall Presence” calls out individual social media platforms, like Twitter, Instagram and Facebook.
We’ve entered social good competitions before, but we’re especially excited about the Shortys’ new competition because it carries a name many people know and respect. Winning a Shorty is a pretty big deal.
The next deadline for brands, agencies and non-profits to enter is just three weeks away, so make sure you submit your team’s work for a Shorty Social Good Awards by August 31.
FAQ at a glance:
Eligibility: January 1, 2015- August 31, 2016.
Deadline: August 31
Cost to enter: $399/entry
Write-Ups: Must include Objective, Strategy & Implementation and Results, 1,000 words max.
Uploads: You may upload multiple images, but only the image selected as the cover photo will appear in your entry header. Your cover photo will be resized to 500 x 300. Images must be .jpg or .png, 5MB max size. You may also include “extras” to help judges evaluate creativity: landing pages, social streams, videos, etc.
Check out the Shorty Social Good Awards’ website for more information. Good luck to all who enter and keep being creative!