Don’t shoot the messenger.
PromaxBDA Promotion Marketing and Design Awards 2017 has added five new categories—of which apply to both the North America and Global competitions.
These categories are included in their own section, “N,” which now lives at the top of the revised category list.
The additions include:
N 01: Show Trailer Promotion
A single video-based trailer created from show material for the promotion of a single comedy, drama, reality broadcast network or cable show intended specifically for an advertising or promotional presentation. (May include TCA, press tour, Comic-Con, etc.) Requirements: One video per entry, four minutes or less.
N 02: Long-Form Branded Content Promotion
A long-form video-based promotional material designed to effectively and organically embed a consumer brand into a content promotional message, creating a compelling and synergistic story. Note: This category is not open to ACTUAL content – but rather the PROMOTION for said content. Requirements: One item per entry video must be more than two minutes and less than 10 minutes.
N 03: Micro Video Content
Reserved for short-form content that makes a big impact. This category is specifically for effective micro video content used across social media platforms created from an existing program (comedy, drama, etc) that does NOT include tune-in messaging or network logo branding. These posts are intended for social, mobile, apps, etc. and may include stealth campaign marketing. Requirements: One item per entry, each video needs to be :30 or less.
N 04: Social Media, Mobile Based Promotional Digital Content
Promotional Videos produced and released specifically for social mediasuch as Snapchat, Facebook, Twitter, Instagram, etc. to promote a program or series.
Requirements: One item per entry. Must submit as archived interactive material via video upload. Videos must be more than one minute and maximum three minutes.
N 05: Social Media Series or Live Digital Video Content
Video series produced specifically for / released exclusively on a social media platform such as Snapchat, Facebook, Twitter, Instagram, etc. Can include pre-produced and/or live video content. Requirements: One item per entry. Must submit as archived interactive material or reel via video upload. Each video needs to be three minutes or less.
These additions have been announced just three and a half business days shy of the reduced price first deadline.